1. Download the Get Started Fundraising Packet
2. Create a plan and stick to it
3. Customize your fundraising web page
4. Send e-mails to promote your web page
5. Write letters
6. Educate your supporters
7. Ask, ask, ask…
8. Follow up with e-mails and letters
9. Fundraising Tips and Tools

Download the Get Started Fundraising Packet

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Get Started Fundraising Packet contents located in the grey box to the right of this page include Forms, Fundraising Guides and Can Do MS Facts.

Create a plan and stick to it

The most effective way to achieve your fundraising goal is to create a detailed plan that outlines your objectives.

Fundraising Sample Plan Checklist

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Customize your fundraising web page

It’s easy and free! Your personal web page is your chance to customize your fundraising message to your family, friends and other donors.

How to customize a web page using Active Giving:

Use this guide to help customize your web page:

• Fundraisers User's Guide

To view frequently asked Active Giving questions, click here:
http://www.active.com/activegiving/tips.cfm

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Send promotional emails

It’s free and easy! E-mail is the key to a successful online campaign because dynamic links in your e-mail letter offer donors direct access to your fundraising page. E-mail allows the donor to contribute immediately at the point of interest.

How to send e-mails using Active Giving:

Make your e-mail campaign effective. Find out tips for writing effective e-mails.

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Download the Contents of your
Get Started Packet below.

Note:
To view PDF files you must have Adobe Acrobat.

Forms

Registration Form
Donation Receipt Form
Credit Card Donation Form
Cash Donation Form

How to Ask for Money

Fundraising Guides

Fundraising Sample Plan Checklist
Sample Fundraising Letter
Vertical Express Letterhead

MS &
Can Do MS Facts

About
Can Do MS

About MS

MS Education

Can Do MS
Story

Note:
To view PDF files you must have Adobe Acrobat.

Tips For Success

Make a fundraising plan, and stick to it.

Customize and personalize your fundraising web page.

Promote the availability of your donation web page.

Educate your supporters about the cause.

Ask, ask, ask.

Follow through with e-mails and letters.

For fundraising tips & tools …

Write letters

Writing a personal solicitation letter to your family, friends, neighbors and donors is an effective way to educate people about Can Do MS and its mission of empowering those with MS and their families. Be sure to answer the following questions when writing the letter

Use the sample fundraising letter and letterhead to help write your letter.

• Sample Fundraising Letter     
• Vertical Express Letterhead

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Educate your supporters

Educate your supporters about THE CAUSE, Multiple Sclerosis and Can Do MS. It’s important to show supporters how their donations are being used to help those with MS and their families.

Use the following information to educate yourself and your donors about the cause, MS and Can Do MS.

• About Can Do MS
• MS Education
• The Can Do MS Story
  

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Ask, Ask, Ask

You won’t gain anything if you don’t ask, right? Don’t feel guilty for asking people for donations. People want to give as much as they can to a good cause.

Find out how to ask for money.

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Follow up with emails and letters

Take time to follow up with your contributors to encourage last-minute donations and to show appreciation for their generosity.

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